Welcome to SEPo
Any search engine marketing professional worth his salt should be able to provide results which cover the client’s costs. Indeed with proper search marketing a client’s website should be in place for years to come.
I have worked in the SEM, (Search Engine Marketing – umbrella term for both SEO, PPC and other forms of online marketing), industry since 2000 and have been involved with SEO (Search Engine Optimisation) as a hobby since 1997. I have had to deal with a lot of clients who have had bad experiences with so called Search Engine professionals. All I can say is that we aren’t all like that. Despite the general impression – SEO and PPC (Pay Per Click - paying for keyword positions on Google) isn’t rocket science.
The underlying principle of SEM is relatively simple – Choose the relevant keywords for your business – and either by PPC or SEO (having your website come in the top 10 of Google for given keyword) – an interested party clicks through to your website which sells your service or product who in turn makes an enquiry with you which leads to a sale or some other end goal. It’s just a question of how much you make per ‘end goal’ minus how much it cost to get them there.
My company is run solely by myself and I don’t take on more clients than I can cope with so I can give the necessary attention to my existing clients. I think most business’s prefer to deal with one person who runs the operation themselves rather than most SEO/PPC companies who use top notch sales people to pitch their company which is eventually handed down to some junior fresh out of college.
Running my own business single handed does mean I am limited to a certain number of clients although it does allow me to work on every aspect of the SEO process from the start of consultation right through to the end result.